Based on historical monthly sales figures taken from Statistics South Africa’s (Stats SA) monthly publication covering the retail trade industry, our data scientists were able to build a simple regression model using year-on-year retail sales figures to predict retail sales in South Africa over the 2015 holiday shopping period.
This survey is based on a sample drawn from Stats SA’s 2015 business sampling frame (BSF) that contains businesses registered for value added tax (VAT).
Julian Diaz is Head of Marketing for Principa. American born and raised, Julian has worked in the IT industry for over 20 years. Having begun his career at a major software company in Germany, Julian made the move to South Africa in 1998 when he joined Dimension Data and later MWEB (leading South African ISP). Since then, Julian has helped launch various South African technology brands into international markets.