The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

Will Your Machine Learning Models Pass The William Tell Test?

Machine learning models can be used very successfully in many different contexts to predict outcomes for different use cases accurately. These predictions can be used within the business to make better decisions or to operate more efficiently (or both) and can give you an edge over your competitors. Predictive models all follow the same recipe – i.e. train a model on historical data and then apply this model to unseen data to get predictions. If your model generalises well, you have a prediction that you can trust and use to decide "do this, not that" with some degree of accuracy.

Everything You Need To Know About MarketWise: Your FAQs Answered

What is MarketWise? MarketWise is an audience of online users within South Africa which can be segmented and arranged according to a brand or advertisers target market. Online ads can then be served to this audience as they browse the internet.

Write Your Own Hero’s Journey At The Contact Centre Conference Tour

We’ll be attending the first session of the CCMG’s Contact Centre Conference Tour in Johannesburg on the 22nd and 23rd of August. The conference tour will continue in September in Cape Town and in Durban in November.

Working Wonders With MarketWise

A multinational luxury vehicle brand interested in promoting brand awareness through a display video banner were looking to increase action by improving campaign CTR at a lower CPC.

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