The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

Exploring Customer Engagement In The Digital Age

We’re looking forward to attending this year’s Digital Customer Experience conference. The 2019 conference will be hosted by Trade Conferences International (TCI) on the 4th and 5th of September at the Indaba Hotel, Fourways, Johannesburg.

15 Vital Customer Service Statistics You Need To Know In 2019

Today, more than ever before, customer service is the most important aspect of your business. With all your competitor’s that your clients can choose from, you need to offer the best experience and service to keep your customers happy – and to keep them as customers.

Frequently Asked Questions On Genius Leads

What is Genius Leads? Principa Genius Leads is a POPI compliant provision service of South African consumer leads. We use advanced analytics and Machine Learning to optimise lists of new or existing marketing leads, so you target your most desirable customers and those profiled as most likely to respond to your campaign – improving campaign take-up and long-term customer profitability.

Principa's New Generation Of Characters

Introducing our new generation of Principa characters, alive in a world of wonder far beyond the normal imagination, where anything is possible with data.

The Top 6 Ways To Improve Motivation Levels In A Call Centre

Staff motivation levels are an important factor in every business, but even more so in a client or prospect facing environment such as a call centre. If your call centre agents are motivated, you can expect them to remain an employee for a longer period of time, reducing staff turnover. This not only saves you a lot of resources for recruiting, but also for training.

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