The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

The Latest Machine Learning And Artificial Intelligence Developments You Need To Know About

During the last year, we’ve experienced the escalation of social issues around artificial intelligence (AI), with Elon Musk leading the charge. Musk continues to advocate the idea that humanity is getting closer to a Skynet-like future – to many people’s concern. One of the very real and valid concerns is the idea that many existing jobs will be automated, thanks to AI.

Using The Power Of Prediction To Pro-Actively Action Intervention In Your Call Centre

For collection operations and risk alignment, a critical success factor is the ability to predict month-end results accurately and at an early stage of the billing cycle.

The Wonders Behind Principa

The Principa brand is unique and memorable as it is associated with creativity, integrity, innovation and deep expertise. Our website and blogs embodies every extraordinary aspect of our brand and we are very proud of it. We bring the same remarkable elements from this digital world, into our offices and into every interaction we have. Apart from the Principa team and our clients with whom we have an established relationship, not many people understand the elements that define our brand. I’d like to take this opportunity to introduce you to the wonders behind Principa.

Why Advertisers And Publishers Are Taking Notice Of Location Intelligence

Geo-location analytics, or location intelligence, is a powerful tool for marketers, developers and businesses in general. It’s defined as the analysis of IP address data to determine a user’s location, which gives a great deal of insight into the user, their behaviour and opportunities.

Three Lessons From Great Digital Customer Growth Strategies

According to Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, the probability of selling to a new prospect is 5 to 20%, while the likelihood of selling to an existing customer is 60 to 70%. Your customer growth strategy is an easy way to grow your bottom line and improve your revenue. 

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