The data scientists at Principa have crunched the numbers to give retailers an idea of what their holiday sales might look like.

Based on historical monthly sales figures taken from Statistics South Africa’s (Stats SA) monthly publication covering the retail trade industry, our data scientists were able to build a simple regression model using year-on-year retail sales figures to predict retail sales in South Africa over the 2015 holiday shopping period.

This survey is based on a sample drawn from Stats SA’s 2015 business sampling frame (BSF) that contains businesses registered for value added tax (VAT).  


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