The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

Taylor Swift’s Musings Offer The Keys To Customer Loyalty

Out of the mouths of babes comes wisdom that can be applied to building lifelong Customer Relationships. Last week, pop musician Taylor Swift came out with an op-ed piece for the Wall Street Journal about the music industry and where it is heading. The piece left me drawing parallels between the relationship musicians form with their fans and the relationship brands form with their customers. In her musings about how social media and the Internet are impacting the music industry, she noted that the one thing that hasn’t changed is the significance of forming a long-lasting bond with your fans:

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