The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

How Marketers Can Use Machine Learning To Boost Customer Loyalty

Thanks to mobile technology, wearable devices, social media and the general pervasiveness of the internet, an abundance of new customer information is now available to marketers. This data, if leveraged optimally, can create opportunities for companies to better align their products and services to the fluctuating needs of a demanding market space.

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