The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

Julian Diaz

Julian Diaz

Julian Diaz was Head of Marketing for Principa until 2017, after which he became Head of Marketing for Honeybee CRM. American born and raised, Julian has worked in the IT industry for over 20 years. Having begun his career at a major software company in Germany, Julian made the move to South Africa in 1998 when he joined Dimension Data and later MWEB (leading South African ISP). Since then, Julian has helped launch various South African technology brands into international markets, including Principa.

Recent Posts:

The Apps On Your Mobile That Use Machine Learning Algorithms

Seems like the term Machine Learning is popping up in mainstream media as the next big thing. The fact is, however, that Machine Learning went mainstream a long time ago. You don’t think so? Check your mobile phone. Chances are you’ve been using and benefiting from Machine Learning algorithms all this time without even knowing it.  Read our opinion piece: Machine Learning Is Here To Stay In this blog post, I go through some of the many apps on your mobile phone that use Machine Learning algorithms to make recommendations, get you to your destination quickly and safely, improve your photos, tell you what song you’re listening to and more. You’ll see, Machine Learning is not so far away. It’s already in the palm of your hand. If you want to know what machine learning is, read our blog post on What is Machine Learning? And Other FAQs We Get...

Our Top 10 Data Analytics Posts For 2017... So Far.

Believe it or not, we are halfway through 2017 and if you're feeling like you're no where near achieving what you set out to achieve this year, I'm sure you're not alone. But fear not! If one of your resolutions this year was to research how to apply data analytics or machine learning to your area of specialisation - be it Marketing, Customer Experience, Debt Collection or Risk Management -  you still have time! And our Data Analytics Blog is a good place to start. I've looked at the stats and compiled our Top 10 list of most read blog posts for the first half of 2017. Check out our list of blog posts below and see what topics your colleagues and industry counterparts are researching this year:

How Machine Learning Is Helping Call Centres Improve The Customer Experience

The call centre world, unsurprisingly, ranks as one of the highest adopters of data analytics platforms year on year. This is largely due to the invaluable insights we gain through the analysis of thousands of calls received each day by the typical call centre.  With speed being of the essence in making the right decision at the right time for each caller many call centres are turning to machine learning to automate their data analysis and make crucial customer experience decisions within seconds.

How Marketers Are Using Machine Learning To Cross-Sell And Upsell

McDonalds mastered the upsell with one simple question at the time of purchase: “You want fries with that?”. A simple and relevant question at the right time that has likely generated millions of extra dollars in revenue through the years for the company. Ever since then, companies have tried to emulate their success by identifying complementary products in their offering and training sales staff to ask customers the right question at the right time.

Principa's Top 10 Data Analytics Blog Posts For 2016

We take pride in our ability to predict - from the results of the 2015 Rugby World Cup and the 2016 Oscars to predicting profitable customers and customer churn. However, there is no denying that 2016 was a year full of shocking, unexpected events - from Brexit and the US election results to the acrimonious break-up of "Brangelina" (shocking!) and the sad loss of some very talented artists.

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