Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.
We've written many blog posts on the topic of Machine Learning and how it's improving everything from fraud prevention, direct marketing in retail and the customer experience in call centres to getting us to make more impulse purchases online and making holiday and business travel more enjoyable. It's with good reason we've given Machine Learning so much focus on our blog: it is a driving force in what the founder of the World Economic Forum - Klaus Schwab - is calling the Fourth Industrial Revolution. In this blog post we answer some frequently asked questions about Machine Learning, starting with what it is and how it relates to Artificial Intelligence.
Seems like the term Machine Learning is popping up in mainstream media as the next big thing. The fact is, however, that Machine Learning went mainstream a long time ago. You don’t think so? Check your mobile phone. Chances are you’ve been using and benefiting from Machine Learning algorithms all this time without even knowing it. Read our opinion piece: Machine Learning Is Here To Stay In this blog post, I go through some of the many apps on your mobile phone that use Machine Learning algorithms to make recommendations, get you to your destination quickly and safely, improve your photos, tell you what song you’re listening to and more. You’ll see, Machine Learning is not so far away. It’s already in the palm of your hand. If you want to know what machine learning is, read our blog post on What is Machine Learning? And Other FAQs We Get...
Believe it or not, we are halfway through 2017 and if you're feeling like you're no where near achieving what you set out to achieve this year, I'm sure you're not alone. But fear not! If one of your resolutions this year was to research how to apply data analytics or machine learning to your area of specialisation - be it Marketing, Customer Experience, Debt Collection or Risk Management - you still have time! And our Data Analytics Blog is a good place to start. I've looked at the stats and compiled our Top 10 list of most read blog posts for the first half of 2017. Check out our list of blog posts below and see what topics your colleagues and industry counterparts are researching this year:
McDonalds mastered the upsell with one simple question at the time of purchase: “You want fries with that?”. A simple and relevant question at the right time that has likely generated millions of extra dollars in revenue through the years for the company. Ever since then, companies have tried to emulate their success by identifying complementary products in their offering and training sales staff to ask customers the right question at the right time.
We take pride in our ability to predict - from the results of the 2015 Rugby World Cup and the 2016 Oscars to predicting profitable customers and customer churn. However, there is no denying that 2016 was a year full of shocking, unexpected events - from Brexit and the US election results to the acrimonious break-up of "Brangelina" (shocking!) and the sad loss of some very talented artists.