The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

Justin Minne

Justin Minne

With extensive experience in software, analytics & decisioning, Justin spends his time at Principa as Product Manager to innovate and drive new products to market.

Recent Posts:

Everything You Need To Know About MarketWise: Your FAQs Answered

What is MarketWise? MarketWise is an audience of online users within South Africa which can be segmented and arranged according to a brand or advertisers target market. Online ads can then be served to this audience as they browse the internet.

Working Wonders With MarketWise

A multinational luxury vehicle brand interested in promoting brand awareness through a display video banner were looking to increase action by improving campaign CTR at a lower CPC.

Combining Intent With Ability: What Is Income-Based Marketing?

Positioning is one of the most powerful marketing concepts a brand has at its disposal. (Click to Tweet!) Whether you’re a luxury vehicle designer or a value-based grocery store chain, you’ve likely spent a lot of resources perfecting and cementing your positioning, on your way to success.

Why Advertisers And Publishers Are Taking Notice Of Location Intelligence

Geo-location analytics, or location intelligence, is a powerful tool for marketers, developers and businesses in general. It’s defined as the analysis of IP address data to determine a user’s location, which gives a great deal of insight into the user, their behaviour and opportunities.

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