The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

Mark Roberts

Mark Roberts

Mark has over 15 years’ experience within the credit life cycle with 10 years’ specialised in Collections and Recoveries having been gained through exposure in both B2B and B2C markets across Europe, UK, and South Africa. With both extensive operational and strategic experience, Mark has successfully delivered and lead a number of initiatives within collection strategy, operating processes, platforms, and payment solutions. He holds a B.Comm degree in Actuarial Sciences from University of Pretoria.

Recent Posts:

The Retaining and Reviving of Customers

Maximise profitability by reducing the churn of profitable customers Genius Retain is an analytics-as-a-service offering that allows you to statistically predict the probability of your customer cancelling their account, identify which customers are worth retaining and how to retain or re-activate these profitable customers. [FIND OUT MORE ABOUT GENIUS RETAIN] The ability to retain and re-activate dormant customers is vital to sustaining a profitable business. Companies with a clear plan to retain and activate dormant customers with a strong analytical overlay, can have a successful and profitable outcome. We discuss the value of a customer and how to retain and revive them. What is the true value of losing a customer?

The Power of Prediction

 

Peoples habits are changing - Are you adapting?

  Peoples habits are changing - Are you adapting?

FAQ's On Genius Leads

What is Genius Leads? Principa’s Genius Leads is a POPI compliant provision service of South African consumer leads. We use advanced analytics and Machine Learning to optimise lists of new or existing marketing leads, so you target your most desirable customers and those profiled as most likely to respond to your campaign – improving campaign take-up and long-term customer profitability.

Three Lessons From Great Digital Customer Growth Strategies

According to Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, the probability of selling to a new prospect is 5 to 20%, while the likelihood of selling to an existing customer is 60 to 70%. Your customer growth strategy is an easy way to grow your bottom line and improve your revenue. 

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