The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

Megan Wilks

Megan Wilks

Megan Wilks is a consultant within the Decision Analytics team at Principa. Prior to joining in 2016, she worked in the consulting and data analytics field, covering a range of industries, including retail, credit and non-profit in Southern and East Africa.

Recent Posts:

Incorporating Credit Lifecycle Predictive Outcomes In Your Collections And Recoveries Call Centre

In a collections environment, an agent needs to follow up with numerous customers on their outstanding credit and the more distinct information the agent has on each customer, the better the agent will understand who they are interacting with and what the opportunities, risks and expectation of the collections call with the client are.

What Is Customer Segmentation?

Effective communication helps us better understand and connect with those around us. It allows us to build trust and respect, and to foster good, long-lasting relationships. Imagine having this ability to connect with every customer (or potential customer) you interact with through communication that addresses their motivators and desires. In this blog post, I take a brief look at ‘customer segmentation’ and how it can foster the type of communication that leads to greater customer retention and conversion rates.

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