The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

Megan Wilks

Megan Wilks

Megan Wilks is a consultant within the Decision Analytics team at Principa. Prior to joining in 2016, she worked in the consulting and data analytics field, covering a range of industries, including retail, credit and non-profit in Southern and East Africa.

Recent Posts:

What Is Customer Segmentation?

Effective communication helps us better understand and connect with those around us. It allows us to build trust and respect, and to foster good, long-lasting relationships. Imagine having this ability to connect with every customer (or potential customer) you interact with through communication that addresses their motivators and desires. In this blog post, I take a brief look at ‘customer segmentation’ and how it can foster the type of communication that leads to greater customer retention and conversion rates.

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