The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

Muneera Salie

Muneera Salie

Muneera is an associate consultant at Principa. Muneera graduated with a degree in Chemical Engineering from the University of Cape Town. During her studies Muneera completed three years of advanced mathematics and focused on problem solving and analysis of chemical processes. Muneera has six years of experience in the consulting environment and has been active in the credit risk industry for the past two years. She has been progressively obtaining experience in the field of predictive analytics particularly in the development, monitoring and alignment of application scorecards within the South African and Middle Eastern markets and various other ad-hoc analytics and marketing services projects.

Recent Posts:

Predictive Models For Your Customer Engagement Call Centre

We apply the science of data analytics to assist our clients within various aspects of their customer-driven business and engagement process. Our products make use of predictive modelling techniques to facilitate the treatment of customers at the various stages of customer lifetime, for example during onboarding, growth and retention.

What Is Scorecard Monitoring And Why Is It So Critical?

Scorecards form the back-bone of decision making for many financial institutions. They are used in the account management of key decision areas like collections and authorisations, for example. They can tell us whether to accept or decline a customer for a particular credit based product, or tell us the percentage of a customer’s outstanding balance that will be recovered over a certain period of time. In this blog post, we’ll be covering what scorecard monitoring is, its importance and the consequences of not carrying out the exercise regularly.

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