The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

Principa Marketing Team

Recent Posts:

Truth Seeker: How To Avoid Logical Fallacies And Cognitive Biases In Data Science

We have released a new eBook titled Truth Seeker: a guide to avoiding logical fallacies and cognitive biases in data science.

Why Are Chatbots Important?

We’ve recently partnered with Atura to bring a world-class chatbot to the credit and collections industry – and we’re very excited! Your business is likely already considering a chatbot, and if not: you’ve likely got it on your agenda for this year. We’ve written recently about some powerful statistics on chatbots that you need to know, but in this article, we’ll detail some of the benefits of chatbots and why they are so important for your business in 2019.

15 Vital Chatbot Statistics You Need To Know In 2019

If you haven’t yet heard, we’re in the chatbot game! We’ve recently announced our partnership with Atura and we’re very excited to bring the Atura chatbot into the credit and collections world.

Top 5 LinkedIn Groups To Join On Data Analytics

With LinkedIn usage growing by two new members every second, you simply can’t afford to not be on the platform. Founded in 2003, LinkedIn has 590 million users with 260 million of those active every month.

[Slideshare] How To Make Your Business Data Work For You

Common barriers to success: Skills shortage: data scientists are in high demand and in low supply. Companies lack the skills to develop advanced data analytics or machine learning applications. Cost: recruiting and building up or training a team, as well as infrastructure costs are immense. Inefficiency and low ROI on: acquisition campaigns; re-activation and retention campaigns; outbound sales calls and debt collection. Resulting in: No or ineffective use of data. High cost to get insights from data. Low returns from campaigns. What’s the alternative? Machine Learning as a Service (MLaaS): removes infrastructure skills and requirements for machine learning, allowing you to begin benefiting from machine learning quickly with little investment. Subscription based pricing, allowing you to benefit using machine learning while minimising your set-up costs and seeing returns sooner. Answers as a Service: Use historic data and machine learning to allow answers to increase in accuracy with time. MLaaS with predictive models pre-developed to answers specific questions: Genius Call Connect: What is the best time and number to call customers? Genius Customer Growth: Which customers are most likely to respond to cross-sell? Genius Re-activation: Which dormant customers are worth re-activating? Genius Customer Retention: Which customers are most likely to churn? Genius Leads: Which contacts are likely to respond to my campaign? Genius Risk Classifier: Which debtors are most likely to pay or roll? Benefits of Genius: Quick and cost-effective ability to leverage machine learning: Minimal set-up time Minimal involvement from IT Subscription based service Looking to make your data work for your business? Read more on Genius to see how it can help your business succeed. 

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