The call centre world, unsurprisingly, ranks as one of the highest adopters of data analytics platforms year on year. This is largely due to the invaluable insights we gain through the analysis of thousands of calls received each day by the typical call centre. With speed being of the essence in making the right decision at the right time for each caller many call centres are turning to machine learning to automate their data analysis and make crucial customer experience decisions within seconds.

In today’s world, running a call centre is more difficult than ever before, with customers demanding a high level of service and a great experience at every touch point.

Today, more than ever before, customer service is the most important aspect of your business. With all your competitor’s that your clients can choose from, you need to offer the best experience and service to keep your customers happy – and to keep them as customers.

Introducing our new generation of Principa characters, alive in a world of wonder far beyond the normal imagination, where anything is possible with data.

We have released a new eBook titled Truth Seeker: a guide to avoiding logical fallacies and cognitive biases in data science.