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Principa Press And Events

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Principa Speaks Loyalty To The Sunday Times

Luke Turnbull, Head of Customer and Lead Analytics at Principa, chats to South Africa's biggest Sunday news publication, the Sunday Times about the role consumer data plays in loyalty and reward programmes. According to Luke, harnessing customer data has become central to the success of loyalty and rewards programmes as customer data tells us who our customers are, how they behave, what motivates them, their needs and attitudes.

Principa CEO Speaks Artificial Intelligence With Brainstorm Magazine

Principa CEO Jaco Rossouw, speaks to ITWeb's Brainstorm Magazine, a publication aimed at the decision makers of the world, about the impact artificial intelligence will have on life as we know it, asking the pertinent question of whether machines can be taught how to reason.

Follow-Up Interview With John Robbie On Oscars Prediction Success

Shortly after the winners of the Oscars for Best Actor, Best Actress, Best Director and Best Picture were announced, John Robbie of Talk 702 spoke to Principa Data Scientist, Johan van Biljon,  for a follow-up interview to find out how accurate Principa's predictions had been. Using data analytics, Principa correctly predicted Leo would win an Oscar for Best Actor, Brie Larson would win for Best Actress, and Iñárritu to win for Best Director. 

John Robbie Talks Oscar Predictions With Principa

John Robbie from Talk Radio 702 speaks to Principa Data Scientist, John Van Biljoen, about Principa's predictions for the Oscars this weekend. Principa's predictions are based on data analyticfrom over 80 years worth of Oscar winning movies. 

Spanish Entertainment News Website Posts Principa's Oscar Predictions

Spanish entertainment news website, Super Cartelera, picked up on the hype created by Principa around our predictions for this years Oscar nominees stating this might be the year Leo finally gets his Oscar.  Apart from mentioning the other three nominees for Best Actress, Best Picture and Best Director, Super Cartelera found our infographic: "Oscars loves a True Story" particularly interesting highlighting that half of the movies nominated for an Oscar this year is based on a true story.

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