Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.
South African based data analytics company, Principa, will be predicting the results of every match at this year’s FIFA Football World Cup, to once again put theory into play. By applying the same principles used to predict customer behaviour for Principa’s financial services and retail clients, the company’s data scientists are using different algorithms to develop models that can predict the outcome of the matches.
A while back we published what we thought was a very informative blog post on the 4 types of data analytics. Our friends at KDnuggets - the industry's leading knowledge portal on Data Analytics and Machine Learning - re-posted our piece on their site last week and - lo and behold - it became the most read and most shared post on their site that week - over 2,300 reads and 8,500 shares on social media in less than a week. So, in case you missed it the first time we published it, read our post on the 4 Types of Data Analytics and see what everyone is tweeting about.
Luke Turnbull, Head of Customer and Lead Analytics at Principa, chats to South Africa's biggest Sunday news publication, the Sunday Times about the role consumer data plays in loyalty and reward programmes. According to Luke, harnessing customer data has become central to the success of loyalty and rewards programmes as customer data tells us who our customers are, how they behave, what motivates them, their needs and attitudes.
Principa CEO Jaco Rossouw, speaks to ITWeb's Brainstorm Magazine, a publication aimed at the decision makers of the world, about the impact artificial intelligence will have on life as we know it, asking the pertinent question of whether machines can be taught how to reason.
Shortly after the winners of the Oscars for Best Actor, Best Actress, Best Director and Best Picture were announced, John Robbie of Talk 702 spoke to Principa Data Scientist, Johan van Biljon, for a follow-up interview to find out how accurate Principa's predictions had been. Using data analytics, Principa correctly predicted Leo would win an Oscar for Best Actor, Brie Larson would win for Best Actress, and Iñárritu to win for Best Director.