The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

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Bizcommunity Interviews Our CEO About Our Rugby Predictions

October 6, 2015 at 5:57 PM

A great interview with South Africa's leading online community for Marketing, Loyalty and PR professionals. The interview is with our CEO and his take on our Rugby World Cup predictions using machine learning and predictive analytics. Some excellent questions posed by journalist Leigh Andrews! Read the full interview here

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Latest Posts

Why A New Account Processing System Should Be A Priority For 2020

Recently Principa announced their partnership with UK-based Welcom Digital. Welcom Digital’s platform Financier is one of the leading account processing platforms. Principa is now the sales and delivery partner in South Africa for Financier. We speak to Principa’s Eric Hay – a technical specialist with over 25 years’ experience with credit systems include account processing systems – who has been now appointed technical delivery head for Financier.

  • 5 min read
  • November 11, 2019 at 2:59 PM

Africa’s Calling: Contact Centre Conference And Expo

We recently attended the Contact Centre Management Group (CCMG) Contact Centre Conference and Expo, themed Africa's Calling.

How Machine Learning Is Helping Call Centres Improve Their CX

The call centre world, unsurprisingly, ranks as one of the highest adopters of data analytics platforms year on year. This is largely due to the invaluable insights we gain through the analysis of thousands of calls received each day by the typical call centre. With speed being of the essence in making the right decision at the right time for each caller many call centres are turning to machine learning to automate their data analysis and make crucial customer experience decisions within seconds.