The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

All Posts

Bizcommunity Interviews Our CEO About Our Rugby Predictions

October 6, 2015 at 5:57 PM

A great interview with South Africa's leading online community for Marketing, Loyalty and PR professionals. The interview is with our CEO and his take on our Rugby World Cup predictions using machine learning and predictive analytics. Some excellent questions posed by journalist Leigh Andrews! Read the full interview here

Using machine learning in business - download guide 

Latest Posts

Solving the Credit Unaware Challenge with Psychometrics

At Principa, we engage with clients and organisations across the entire credit lifecycle and track the focus of the South African credit industry. For nearly ten years the focus has consistently been in the collection space, but recently (since early 2021) this has changed and a large number of our clients are focused on acquisitions and originations.

Predicting Customer Behaviour (PART 2)

In Part One of this two-part blog, we started providing a short overview of just some of the propensity models that Principa has developed. In this Part Two, we continue to look at different types of propensity models available across the customer engagement lifecycle that are used to predict behaviour and solve business problems. 

PART 2: How to Cure the Post Pandemic “Collections” Symptoms

In PART 1 of this two-part series, we explored how the current socio-economic climate resulting from the lingering financial hangover caused by the pandemic is negatively impacting the consumer's ability to settle a debt.