The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

All Posts

Six Steps To Enhance Your Customer Loyalty Programmes

February 27, 2015 at 1:47 PM

Bizcommunity Coverage: customer loyalty programmes

Coverage in Africa's largest publication for Marketing and PR professionals: BizCommunity. Lauren Barbour, Lead Consultant for Loyalty Analytics at Principa, shares her insights with delegates attending Principa and Forrester Research's CX / Loyalty joint-event on the use of data and predictive analytics by South Africa's leading brands to enhance their loyalty programmes. Read the full article here.

Use Customer Data to build a loyalty or rewards programme

Latest Posts

How to choose the correct collections chatbot

Principa has a wealth of experience in building and deploying chatbots for the financial services industry. Our custom-built solution is flexible and fully customisable which allows your bot to assume your brand’s persona. We can also seamlessly integrate with existing systems. Click here to find out more. 

Model validation and adjustment

The time is NOW for model validation and adjustment. One of the major premises used in credit scoring is that “the future is like the past”. It’s usually a rational assumption and gives us a reasonable platform on which to build scorecards whether they be application scorecards, behavioural scores, collection scores or financial models. That is reasonable until something unprecedented comes along. You can read about this black swan event in our previous two blogs here and here.

Payment holidays – what did everyone do?

Payment holidays have been used throughout South Africa and around the world to help alleviate the economic stress during the COVID-19 lockdown. In this blog we look at some of the steps taken internationally and by some of South Africa’s major lenders (specifically in the consumer space).