The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

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Six Steps To Enhance Your Customer Loyalty Programmes

February 27, 2015 at 1:47 PM

Bizcommunity Coverage: customer loyalty programmes

Coverage in Africa's largest publication for Marketing and PR professionals: BizCommunity. Lauren Barbour, Lead Consultant for Loyalty Analytics at Principa, shares her insights with delegates attending Principa and Forrester Research's CX / Loyalty joint-event on the use of data and predictive analytics by South Africa's leading brands to enhance their loyalty programmes. Read the full article here.

Use Customer Data to build a loyalty or rewards programme

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The Difference Between A Live Chat and A Chatbot

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The benefits have been recounted many times, but now that Machine Learning has the business world’s attention, how does one get started?  Moving into the machine learning space can be somewhat daunting, but we hope this blog post provides some guidance that you will find helpful.