Recently Principa announced their partnership with UK-based Welcom Digital. Welcom Digital’s platform Financier is one of the leading account processing platforms. Principa is now the sales and delivery partner in South Africa for Financier. We speak to Principa’s Eric Hay – a technical specialist with over 25 years’ experience with credit systems include account processing systems – who has been now appointed technical delivery head for Financier.

We recently attended the Contact Centre Management Group (CCMG) Contact Centre Conference and Expo, themed Africa's Calling.

The call centre world, unsurprisingly, ranks as one of the highest adopters of data analytics platforms year on year. This is largely due to the invaluable insights we gain through the analysis of thousands of calls received each day by the typical call centre. With speed being of the essence in making the right decision at the right time for each caller many call centres are turning to machine learning to automate their data analysis and make crucial customer experience decisions within seconds.