The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

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Six Steps To Enhance Your Customer Loyalty Programmes

February 27, 2015 at 1:47 PM

Bizcommunity Coverage: customer loyalty programmes

Coverage in Africa's largest publication for Marketing and PR professionals: BizCommunity. Lauren Barbour, Lead Consultant for Loyalty Analytics at Principa, shares her insights with delegates attending Principa and Forrester Research's CX / Loyalty joint-event on the use of data and predictive analytics by South Africa's leading brands to enhance their loyalty programmes. Read the full article here.

Use Customer Data to build a loyalty or rewards programme

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