Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.
February 27, 2015 at 1:47 PM
Coverage in Africa's largest publication for Marketing and PR professionals: BizCommunity. Lauren Barbour, Lead Consultant for Loyalty Analytics at Principa, shares her insights with delegates attending Principa and Forrester Research's CX / Loyalty joint-event on the use of data and predictive analytics by South Africa's leading brands to enhance their loyalty programmes. Read the full article here.
Organisations and individuals, need to adapt and change to the new ways of working to ensure that we survive this pandemic, and protect our sustainability for the future.
One of the major premises used in credit scoring is that “the future is like the past”. It’s usually a rational assumption and gives us a reasonable platform on which to build scorecards whether they be application scorecards, behavioural scores, collection scores or financial models. That is reasonable until something unprecedented comes along. You can read about this black swan event in our previous two blogs here and here
This is the second of a 2-part blog. You can read the first blog here.
Data Analytics, Consulting and Software
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