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Six Steps To Enhance Your Customer Loyalty Programmes

February 27, 2015 at 1:47 PM

Bizcommunity Coverage: customer loyalty programmes

Coverage in Africa's largest publication for Marketing and PR professionals: BizCommunity. Lauren Barbour, Lead Consultant for Loyalty Analytics at Principa, shares her insights with delegates attending Principa and Forrester Research's CX / Loyalty joint-event on the use of data and predictive analytics by South Africa's leading brands to enhance their loyalty programmes. Read the full article here.

customer engagement guide

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