Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.
February 27, 2015 at 1:47 PM
Coverage in Africa's largest publication for Marketing and PR professionals: BizCommunity. Lauren Barbour, Lead Consultant for Loyalty Analytics at Principa, shares her insights with delegates attending Principa and Forrester Research's CX / Loyalty joint-event on the use of data and predictive analytics by South Africa's leading brands to enhance their loyalty programmes. Read the full article here.
For businesses wishing to improve their credit decisions, the adoption of Mathematical Optimisation is an important consideration. Mathematical optimisation is more than a straight data-driven strategy design as it incorporates prescriptive analytics.
Deciding on which cloud service to host your core business systems on can be a daunting task. Amazon Web Services (AWS) and Microsoft Azure are two of the biggest players around, while Google Cloud and IBM Cloud are also gaining market-share.
We have released a new eBook titled Truth Seeker: a guide to avoiding logical fallacies and cognitive biases in data science.
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Principa is a member of the Transaction Capital Group.
