The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

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Six Steps To Enhance Your Customer Loyalty Programmes

February 27, 2015 at 1:47 PM

Bizcommunity Coverage: customer loyalty programmes

Coverage in Africa's largest publication for Marketing and PR professionals: BizCommunity. Lauren Barbour, Lead Consultant for Loyalty Analytics at Principa, shares her insights with delegates attending Principa and Forrester Research's CX / Loyalty joint-event on the use of data and predictive analytics by South Africa's leading brands to enhance their loyalty programmes. Read the full article here.

Use Customer Data to build a loyalty or rewards programme

Latest Posts

My learnings on the effective use of automated self-service bots.

Organisations and individuals, need to adapt and change to the new ways of working to ensure that we survive this pandemic, and protect our sustainability for the future.

The time is NOW for model validation and adjustment.

One of the major premises used in credit scoring is that “the future is like the past”. It’s usually a rational assumption and gives us a reasonable platform on which to build scorecards whether they be application scorecards, behavioural scores, collection scores or financial models.  That is reasonable until something unprecedented comes along.  You can read about this black swan event in our previous two blogs here and here

10 ways the COVID-19 crisis will affect your credit models (PART 2)

This is the second of a 2-part blog. You can read the first blog here.