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Engaging Your Customers In A Digital Era At The 20th Customer Engagement Technology Conference

February 6, 2019 at 8:28 AM

We’re excited to announce that we are a sponsor at this year’s 20th CET conference in South Africa! The Customer Engagement Technology Conference has been successfully bringing together marketing, digital/ IT and business heads to discover the latest solutions that enable greater customer experience in various industries.

This Conference looks into the future, at the most cutting edge innovations and upcoming trends that will help shape the future of the business - customer relationship through the use of technology.

 “Engaging your Customer in a Digital Era.”

The digital economy is predicted to add $300-billion a year to South Africa’s GDP with the development of its digital infrastructure speeding up — resulting in African digital entrepreneurs developing innovative web-based apps and new ways of doing business.

South Africa is implementing Artificial Intelligence, CRM systems, E-commerce, Online Payments System to use innovation to drive business and economy into the digital era.

"South Africa's GDP to experience an exponential increase of 1.5% in 2019 and 2% in 2020."

Digital transformation is happening in real-time in South Africa, with revolutionary digital solutions and increased internet penetration changing the world of local business. Moving away from traditional IT, CIOs in the region has come a long way in embracing the collaborative approach led by analytics, cloud, machine learning, and mixed reality. This transformative megatrend will reshape not only businesses but the entire culture and society as well — paving the way for new business models.

CET South Africa will bring together marketing, digital/ IT and business heads that recognised the trend in digitisation to provide greater customer experience with seamless services and an increase in the efficiency of services for their citizens.

Where you’ll find us

Not only will our CEO, Jaco Rossouw, be presenting one of your sessions on the day, he’ll also be on a panel. Discussing the EQ behind the IQ during his talk, he’ll continue the discussion with other panellists during the roundtable on Human touch vs automation. During both of these, Jaco will explore the gap the industry is currently experiencing between their advanced data analytics solutions and getting it to the end user, and how technology can help bridge that gap to make data accessible and visible to end users.

We’ll also be available in the exhibition area, with more information on our exciting customer engagement products. Be sure to swing by here to collect your free Principa goodies.

The details

CET South Africa will explore these key themes this year:

The event is taking place on the 26th of February 2019 at the Melrose Arch Hotel in Johannesburg. To register, visit the website here: http://cetworldseries.com/southafrica/.

Use Customer Data to build a loyalty or rewards programme

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