The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

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Infographic: How To Create A Data-Driven Customer Loyalty Strategy

February 9, 2017 at 3:12 PM

Here's a great visual overview of what you need to get started with a data-driven customer loyalty programme: the questions to ask before getting started and an overview of all the possible data sources to consider.

Click on the image to view full screen or
click here to download a printable PDF version.

Data-Driven Customer Loyalty strategy or programme infographic

using data analytics for customer engagement

Luke Turnbull
Luke Turnbull
Luke Turnbull was the Head of Customer and Lead Analytics at Principa, until the end of 2017, after which he returned to his home country of New Zealand. He worked in the financial services industry since 1995, during which time he worked in process, strategy and operational design across a range of organisations in New Zealand, the United Kingdom and South Africa. Luke had been with Principa for 9 years and led consulting engagements with Principa’s local retail clients across the customer lifecycle, with a particular focus on customer engagement and lead generation.

Latest Posts

Our Data Analytics And Cloud Blog Roundup Of 2019

As a data analytics company, we write about data analytics frequently: but less so on the cloud. However, as software product experts, one of our blogs on a cloud-related topic was so popular this year, we would feel terrible if you were to miss it, and so have decided to add together our data analytics and cloud topics together in this roundup.

The Five Most Popular Machine Learning And Artificial Intelligence Blogs of 2019

This year, we wrote about machine learning (ML) and artificial intelligence (AI) mostly in the context of chatbots. That’s because we have a brand new relationship with NML as an Atura, AI Chatbot for Financial Services reseller. You can read more about our partnership, here. We’ve also written a very interesting blog regarding machine learning in medicine, which you shouldn’t miss, so we’ve included it in this roundup.

A Roundup Of Our Top Debt Collection And Call Centre Blogs of 2019

It’s that time of the year again: our annual roundup of top blogs! As always, we’ll be posting a series of lists of our most popular, and not-to be missed blogs grouped into our favourite topics. We’re starting with the top blogs which focus on collections and call centre topics. So without further ado, here are our top five debt collection and call centre blogs of 2019: