The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

All Posts

Infographic: How To Create A Data-Driven Customer Loyalty Strategy

February 9, 2017 at 3:12 PM

Here's a great visual overview of what you need to get started with a data-driven customer loyalty programme: the questions to ask before getting started and an overview of all the possible data sources to consider.

Click on the image to view full screen or
click here to download a printable PDF version.

Data-Driven Customer Loyalty strategy or programme infographic

using data analytics for customer engagement

Luke Turnbull
Luke Turnbull
Luke Turnbull was the Head of Customer and Lead Analytics at Principa, until the end of 2017, after which he returned to his home country of New Zealand. He worked in the financial services industry since 1995, during which time he worked in process, strategy and operational design across a range of organisations in New Zealand, the United Kingdom and South Africa. Luke had been with Principa for 9 years and led consulting engagements with Principa’s local retail clients across the customer lifecycle, with a particular focus on customer engagement and lead generation.

Latest Posts

A Peek Inside AppSmart V4

 

Supercharging Your Collections With DecisionSmart

Collection departments utilise diallers and collections management systems to improve their collections by segmenting the delinquent customers, prioritising them and applying a host of treatments.  Whilst segmentation takes you so far, there are a host of other mathematical models that can be explored to improve what we call the “Collections Cascade”.  Improvement in any step of the cascade can help improve the collections yield and there are a number of models that can be used.  A few of them are listed below:

Frequently Asked Questions On CollectSmart

What is CollectSmart? CollectSmart is a powerful, modular, enterprise-wide debt collection management system that combines business controlled segmentation with the allocation of appropriate and differentiated actions to individual customer profiles - all accessed via an easy-to-use web interface.