The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

All Posts

Infographic: How To Create A Data-Driven Customer Loyalty Strategy

February 9, 2017 at 3:12 PM

Here's a great visual overview of what you need to get started with a data-driven customer loyalty programme: the questions to ask before getting started and an overview of all the possible data sources to consider.

Click on the image to view full screen or
click here to download a printable PDF version.

Data-Driven Customer Loyalty strategy or programme infographic

using data analytics for customer engagement

Luke Turnbull
Luke Turnbull
Luke Turnbull was the Head of Customer and Lead Analytics at Principa, until the end of 2017, after which he returned to his home country of New Zealand. He worked in the financial services industry since 1995, during which time he worked in process, strategy and operational design across a range of organisations in New Zealand, the United Kingdom and South Africa. Luke had been with Principa for 9 years and led consulting engagements with Principa’s local retail clients across the customer lifecycle, with a particular focus on customer engagement and lead generation.

Latest Posts

The often-overlooked tech. in digital credit originations

With the large drive in account origination towards digitisation and automation, in our experience much focus has been on bedding down omni-channel capability. But the real unsung hero of an originations’ project is the API hub. In this blog I unpack API hubs and APIs available in originations. 

Collections Technology in the aftermath of a pandemic (Part 2)

In part 1 of this 2 part series, we looked at the available tools in working accounts optimally as well as tools available in connecting and engaging with the customer.

Collections Technology in the aftermath of a pandemic (Part 1)

We all know the importance of technology within the call centre … or do we?