The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

All Posts

Infographic: How To Create A Data-Driven Customer Loyalty Strategy

February 9, 2017 at 3:12 PM

Here's a great visual overview of what you need to get started with a data-driven customer loyalty programme: the questions to ask before getting started and an overview of all the possible data sources to consider.

Click on the image to view full screen or
click here to download a printable PDF version.

Data-Driven Customer Loyalty strategy or programme infographic

using data analytics for customer engagement

Luke Turnbull
Luke Turnbull
Luke Turnbull was the Head of Customer and Lead Analytics at Principa, until the end of 2017, after which he returned to his home country of New Zealand. He worked in the financial services industry since 1995, during which time he worked in process, strategy and operational design across a range of organisations in New Zealand, the United Kingdom and South Africa. Luke had been with Principa for 9 years and led consulting engagements with Principa’s local retail clients across the customer lifecycle, with a particular focus on customer engagement and lead generation.

Latest Posts

The Top 6 Ways To Improve Motivation Levels In A Call Centre

Staff motivation levels are an important factor in every business, but even more so in a client or prospect facing environment such as a call centre. If your call centre agents are motivated, you can expect them to remain an employee for a longer period of time, reducing staff turnover. This not only saves you a lot of resources for recruiting, but also for training.

The Difference Between A Live Chat and A Chatbot

Most websites or apps lately have a chat function, whether that be a chatbot or a live chat function. But many people (and some businesses) don’t know the difference between the two and aren’t sure when they are talking to (or have installed) a bot or an agent.

How To Get Started With Machine Learning

The benefits have been recounted many times, but now that Machine Learning has the business world’s attention, how does one get started?  Moving into the machine learning space can be somewhat daunting, but we hope this blog post provides some guidance that you will find helpful.