A Machine Learning Tool Without The Infrastructure Costs: An Overview Of Genius
Posted by Robin Davies
February 01, 2018
With all the possibilities it presents, machine learning is on many a company’s to-do list for 2018. You could determine the optimal time and number to reach prospects and debtors on, improve cross-sell and upsell rates by offering the perfect next product at the perfect time or you can know when to give which customer a discount or special offer to prevent churn. But the costs of implementation of a machine learning tool in just one business area is high.
We've developed our Machine Learning as a Service tool to bring the benefits of Machine Learning to more business end-users. Our range of Genius applications is made up of different sets of defined questions - or data models - that we've designed Genius to answer. With every new outcome, machine learning techniques improve subsequent answers. Genius can be hosted or on premise and the monthly service fee includes ongoing maintenance, hardware, service and security upgrades.
Benefits of Genius
Genius offers your business machine learning capabilities without the infrastructure cost or additional headcount. The subscription includes a connection to multiple data sources that combines with your own enterprise data, giving you the best decisions. Without the infrastructure setup, your time to value is decreased substantially.
What business question do you need answered?
Our range of Genius applications is made up of different sets of defined questions – or data models – that we've designed Genius to answer. Which Genius application holds the answer to your business question?
Who are the best people to target for my campaign based on their potential and probability of response?
Application: Genius Leads for Customer Acquisition
Result: Increase response / conversion rates and campaign ROI.
Genius Leads uses machine learning techniques applied across a variety of data sources to provide you with quality lead lists of South African consumers who have a better chance of converting and becoming good, long-standing customers.
What’s the best time and best number for me to use to increase probability of reaching my customer or debtor?
Application: Genius Call Connect
Result: Increase call centre connectivity rates.
Genius enriches contact details and analytically calculates the probabilities for Right-Party-Connect (RPC) and Right-Time-To-Call (RTTC).
Who are my most profitable customers? Which customers are most likely to respond to new offers?
Application: Genius Customer Growth for Customer Engagement
Result: Increase customer engagement and campaign ROI.
Genius helps identify which customers are most likely to take-up your offers based on affordability and purchase history.
Which of my customers are most likely to leave my business?
Application: Genius Customer Retention and Re-activation
Result: Reduce churn and increase customer engagement and profitability.
Genius helps pre-empt departure and—based on individual profitability to date and their potential - mathematically assigns the appropriate effort required to keep them or re-activate them.
Which of my debtors are most likely to roll into next month?
Application: Genius Risk Classifier
Result: Prioritise calls and improve collection rates.
Overlay your list with 3rd party data to generate a list of debtors with a high-propensity to pay.
If you need a business question answered by machine learning, contact us to talk about Genius’ offerings and pricing.
About the Author, Robin Davies
Robin Davies is the Head of Product Development at Principa. Robin’s team packages complex concepts into easy-to-use products that help our clients to lift their business in often unexpected ways.