The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

Frequently Asked Questions On Agent X, Call Centre Virtual Assistant

What is Agent X? Agent X is a call centre virtual assistant that not only guides and supports agents during calls, but motivates and inspires high performance via an engaging, dynamic and intuitive interface.

Why Are Chatbots Important?

We’ve recently partnered with Atura to bring a world-class chatbot to the credit and collections industry – and we’re very excited! Your business is likely already considering a chatbot, and if not: you’ve likely got it on your agenda for this year. We’ve written recently about some powerful statistics on chatbots that you need to know, but in this article, we’ll detail some of the benefits of chatbots and why they are so important for your business in 2019.

Frequently Asked Questions On Decision Engines And DecisionSmart

This blog was originally published on 13 March 2019 and updated on 3 April 2019.

Maladies And Misadventures Of A Marketing Analyst

For a while, we have been running a blog series on cognitive biases and logical fallacies that data scientists should avoid. In this final blog on the subject, we look at some of the other logical fallacies and how they might crop up in data analytics.

Three Lessons From Great Digital Customer Growth Strategies

According to Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, the probability of selling to a new prospect is 5 to 20%, while the likelihood of selling to an existing customer is 60 to 70%. Your customer growth strategy is an easy way to grow your bottom line and improve your revenue. 

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