Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.
Principa specialises in providing data driven solutions that will optimise your business' collections strategy, improve your recovery yields, and increase your business revenue.
Principa employs a variety of best-practice credit scorecard building techniques including mathematical programming, regression modelling, optimal segmentation-seek genetic algorithms and reject inference parceling, amongst others. Through our credit risk scorecards businesses can look to improving their credit risk decisioning by 5-30%.
Maximise profitability by reducing the churn of profitable customers Genius Retain is an analytics-as-a-service offering that allows you to statistically predict the probability of your customer cancelling their account, identify which customers are worth retaining and how to retain or re-activate these profitable customers. [FIND OUT MORE ABOUT GENIUS RETAIN] The ability to retain and re-activate dormant customers is vital to sustaining a profitable business. Companies with a clear plan to retain and activate dormant customers with a strong analytical overlay, can have a successful and profitable outcome. We discuss the value of a customer and how to retain and revive them. What is the true value of losing a customer?
In a previous blog, we looked at assessing your credit models and the challenge of building and deploying models representative of the COVID-19 crisis. At the crux of the challenge was the fact that:
“Unprecedented” is a term with which we’ve all become quite familiar over the last few months. COVID-19 has changed our society and our economy quite drastically. In predictive analytics “unprecedented” has far reaching implications – simply put it’s difficult to build models when we do not have data that reflects similar trends to what we will expect moving forward.