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Principa Speaks Loyalty To The Sunday Times

August 30, 2016 at 11:00 AM

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Luke Turnbull, Head of Customer and Lead Analytics at Principa, chats to South Africa's biggest Sunday news publication, the Sunday Times about the role consumer data plays in loyalty and reward programmes. According to Luke, harnessing customer data has become central to the success of loyalty and rewards programmes as customer data tells us who our customers are, how they behave, what motivates them, their needs and attitudes.

To read the full article download the pdf here

Use Customer Data to build a loyalty or rewards programme

 

Latest Posts

A Roundup Of Our Top Debt Collection And Call Centre Blogs of 2019

It’s that time of the year again: our annual roundup of top blogs! As always, we’ll be posting a series of lists of our best performing, and not-to be missed blogs grouped into our favourite topics. We’re starting with the top blogs which focus on collections and call centre topics. So without further ado, here are our top five debt collection and call centre blogs of 2019:

The Top 4 Advantages That Your Collections System Should Be Giving You In 2020

The current credit environment can be characterised as one of intense competition for customers, with organisations often taking additional risk to grow credit portfolios. Consumers are becoming increasingly aware of their “value” and changing their expectations of how an organisation should treat them.   

Why A New Account Processing System Should Be A Priority For 2020

Recently Principa announced their partnership with UK-based Welcom Digital. Welcom Digital’s platform Financier is one of the leading account processing platforms. Principa is now the sales and delivery partner in South Africa for Financier. We speak to Principa’s Eric Hay – a technical specialist with over 25 years’ experience with credit systems include account processing systems – who has been now appointed technical delivery head for Financier.

  • 5 min read
  • November 11, 2019 at 2:59 PM