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Principa Speaks Loyalty To The Sunday Times

August 30, 2016 at 11:00 AM

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Luke Turnbull, Head of Customer and Lead Analytics at Principa, chats to South Africa's biggest Sunday news publication, the Sunday Times about the role consumer data plays in loyalty and reward programmes. According to Luke, harnessing customer data has become central to the success of loyalty and rewards programmes as customer data tells us who our customers are, how they behave, what motivates them, their needs and attitudes.

To read the full article download the pdf here

Use Customer Data to build a loyalty or rewards programme

 

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