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Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

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Targeted South African Audiences For Display Advertising

October 29, 2018 at 9:00 AM

With targeted audiences for display advertising, you can target real-world South African users, segmented by demographics and wealth-distribution, to get your message to the right customer. 

Principa's digital audience tool, MarketWise, is built with validated South African audiences and segmented by income bracket, ethnicity, language, geo-location and other geo-demographic attributes.

MarketWise allows for geo-demographic targeting based on a combination of these attributes, to ensure your display ad is served to your perfect target audience.

Your brand has a specific type of customer. Let us help you target them effectively while increasing your ROI and reducing wasted ad spend, with MarketWise's precision South African audiences. 

Then, gain greater insights on your visitors with Audience Insights, your visitors dashboard which measures the uniquely South African demographic trends on your website.

Use these insights for campaign and content planning or to build lookalike models or retarget audiences, in an innovative, South Africa way with MarketWise. 

The dashboard enables you to analyse audience insights and export pre-defined audience segments to your campaign manager for use in your display campaigns. 

MarketWise is available through all major Demand Side Platforms (DSP's), including the Google Marketing Platform, and across all devices. 

Capture your audience, analyse demographics and expand your reach with MarketWise. 

Contact Us to Discuss Your data analytics Business Requirements

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