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Onboarding good new customers in a very competitive market is difficult and not always that profitable. That is why prudent credit managers often look to account management strategies to reap the greater rewards. Once a customer is on-boarded and has proved herself to be an exemplary re-payer, offering her money is more of a sure-thing for repayment.Behavioural scorecards offer far better Ginis than application scorecard. This means you can afford to be more aggressive in account management.
As most of you may know by now, we are currently busy with a series of Q&A videos, so please feel free to send us your credit lifecycle related questions, or any questions relating to our products or services.