The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

How Machine Learning Is Transforming Medicine

At Principa, we are passionate about new ideas and product development.  20% of our revenue is ploughed back into innovation.  One of our key areas of focus is machine learning where we have built machine learning solutions in both collections and the customer acquisition space.  While our focus is primarily on credit risk and customer engagement, we are always interested in how machine learning has gained traction in other industries.

How To Get Started With Machine Learning

The benefits have been recounted many times, but now that Machine Learning has the business world’s attention, how does one get started?  Moving into the machine learning space can be somewhat daunting, but we hope this blog post provides some guidance that you will find helpful. 

Why Are Chatbots Important?

We’ve recently partnered with Atura to bring a world-class chatbot to the credit and collections industry – and we’re very excited! Your business is likely already considering a chatbot, and if not: you’ve likely got it on your agenda for this year. We’ve written recently about some powerful statistics on chatbots that you need to know, but in this article, we’ll detail some of the benefits of chatbots and why they are so important for your business in 2019.

15 Vital Chatbot Statistics You Need To Know In 2019

If you haven’t yet heard, we’re in the chatbot game! We’ve recently announced our partnership with Atura and we’re very excited to bring the Atura chatbot into the credit and collections world.

[Slideshare] How To Make Your Business Data Work For You

Common barriers to success: Skills shortage: data scientists are in high demand and in low supply. Companies lack the skills to develop advanced data analytics or machine learning applications. Cost: recruiting and building up or training a team, as well as infrastructure costs are immense. Inefficiency and low ROI on: acquisition campaigns; re-activation and retention campaigns; outbound sales calls and debt collection. Resulting in: No or ineffective use of data. High cost to get insights from data. Low returns from campaigns. What’s the alternative? Machine Learning as a Service (MLaaS): removes infrastructure skills and requirements for machine learning, allowing you to begin benefiting from machine learning quickly with little investment. Subscription based pricing, allowing you to benefit using machine learning while minimising your set-up costs and seeing returns sooner. Answers as a Service: Use historic data and machine learning to allow answers to increase in accuracy with time. MLaaS with predictive models pre-developed to answers specific questions: Genius Call Connect: What is the best time and number to call customers? Genius Customer Growth: Which customers are most likely to respond to cross-sell? Genius Re-activation: Which dormant customers are worth re-activating? Genius Customer Retention: Which customers are most likely to churn? Genius Leads: Which contacts are likely to respond to my campaign? Genius Risk Classifier: Which debtors are most likely to pay or roll? Benefits of Genius: Quick and cost-effective ability to leverage machine learning: Minimal set-up time Minimal involvement from IT Subscription based service Looking to make your data work for your business? Read more on Genius to see how it can help your business succeed. 

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