Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.
We’ve recently partnered with Atura to bring a world-class chatbot to the credit and collections industry – and we’re very excited! Your business is likely already considering a chatbot, and if not: you’ve likely got it on your agenda for this year. We’ve written recently about some powerful statistics on chatbots that you need to know, but in this article, we’ll detail some of the benefits of chatbots and why they are so important for your business in 2019.
If you haven’t yet heard, we’re in the chatbot game! We’ve recently announced our partnership with Atura and we’re very excited to bring the Atura chatbot into the credit and collections world.
Common barriers to success: Skills shortage: data scientists are in high demand and in low supply. Companies lack the skills to develop advanced data analytics or machine learning applications. Cost: recruiting and building up or training a team, as well as infrastructure costs are immense. Inefficiency and low ROI on: acquisition campaigns; re-activation and retention campaigns; outbound sales calls and debt collection. Resulting in: No or ineffective use of data. High cost to get insights from data. Low returns from campaigns. What’s the alternative? Machine Learning as a Service (MLaaS): removes infrastructure skills and requirements for machine learning, allowing you to begin benefiting from machine learning quickly with little investment. Subscription based pricing, allowing you to benefit using machine learning while minimising your set-up costs and seeing returns sooner. Answers as a Service: Use historic data and machine learning to allow answers to increase in accuracy with time. MLaaS with predictive models pre-developed to answers specific questions: Genius Call Connect: What is the best time and number to call customers? Genius Customer Growth: Which customers are most likely to respond to cross-sell? Genius Re-activation: Which dormant customers are worth re-activating? Genius Customer Retention: Which customers are most likely to churn? Genius Leads: Which contacts are likely to respond to my campaign? Genius Risk Classifier: Which debtors are most likely to pay or roll? Benefits of Genius: Quick and cost-effective ability to leverage machine learning: Minimal set-up time Minimal involvement from IT Subscription based service Looking to make your data work for your business? Read more on Genius to see how it can help your business succeed.
While LinkedIn has traditionally been thought of as the business or work focussed social platform, Facebook has been making headway into gaining market share in the space as well. With company pages and groups, Facebook is catering to every interest and aspiration that people might have – and combining that with their social interactions and news sources. Facebook aims to give users a one-stop-shop experience, and it’s very good at doing it.
It isn't always easy to keep up-to-date with the latest news in data science, machine learning or artificial intelligence. Twitter is a great source of information and helps you quickly scan through headlines to engage with content that interests you. This helps eliminate a lot of noise and helps you focus on what you want to read about, but you need to follow the right people for that content to appear in your feed.