The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

The Apps On Your Mobile That Use Machine Learning Algorithms

Seems like the term Machine Learning is popping up in mainstream media as the next big thing. The fact is, however, that Machine Learning went mainstream a long time ago. You don’t think so? Check your mobile phone. Chances are you’ve been using and benefiting from Machine Learning algorithms all this time without even knowing it.  Read our opinion piece: Machine Learning Is Here To Stay In this blog post, I go through some of the many apps on your mobile phone that use Machine Learning algorithms to make recommendations, get you to your destination quickly and safely, improve your photos, tell you what song you’re listening to and more. You’ll see, Machine Learning is not so far away. It’s already in the palm of your hand. If you want to know what machine learning is, read our blog post on What is Machine Learning? And Other FAQs We Get...

How Machine Learning Is Helping Call Centres Improve The Customer Experience

The call centre world, unsurprisingly, ranks as one of the highest adopters of data analytics platforms year on year. This is largely due to the invaluable insights we gain through the analysis of thousands of calls received each day by the typical call centre.  With speed being of the essence in making the right decision at the right time for each caller many call centres are turning to machine learning to automate their data analysis and make crucial customer experience decisions within seconds.

Making The Move From Predictive Modelling To Machine Learning

Everyone is wanting to learn more about how machine learning can be used in their business. What’s interesting though, is that many companies may already be using machine learning to some extent without really realising it. The lines between predictive analytics and machine learning are actually quite blurred. Many companies will have built up some machine learning capabilities using predictive analytics in some area of their business. So if you use static predictive models in your business, then you are already using machine learning, albeit of the static variety.  

How Marketers Are Using Machine Learning To Cross-Sell And Upsell

McDonalds mastered the upsell with one simple question at the time of purchase: “You want fries with that?”. A simple and relevant question at the right time that has likely generated millions of extra dollars in revenue through the years for the company. Ever since then, companies have tried to emulate their success by identifying complementary products in their offering and training sales staff to ask customers the right question at the right time.

What Are Bots?

In this blog post I’ll be covering what bots are, how bots are used, the growing popularity of bots and the three types of bots that I have come across.

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