The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

Artificial Intelligence Vs. Machine Learning Vs. Deep Learning

The concept of artificial intelligence (AI) has been around for a while, but with the more recent rise of both machine learning (ML) and deep learning, it’s still a buzzword. These three are often used interchangeably, and thought of as the same thing. However, there is a significant difference between the three, which is valuable to know, especially when using the terms in conversation with people you want to impress!

How To Apply Machine Learning In Your Business To Improve Your Revenue

Machine learning is a hot topic. Although we are interested in the inner workings of machine learning and how to improve our models, we are as interested in how to apply machine learning to improve business’ revenue and ROI. The positive impact on ROI through the application of machine learning techniques is well known to us. Based on our experiences, here are the most influential business applications of machine learning. These are the areas where we would recommend you start introducing ML in your consumer-focused business.

Our Top Blogs On Machine Learning For 2017

Every year we compile a list of our Top 10 blog posts, to keep those who are out of the loop easily informed of the latest developments and thinking in data analytics. But in the interest of evolving and practicing what we preach, we are letting data inform the structure of our “Top Blogs” post this time around.

A Quick Primer On Machine Learning

We've written many blog posts on the topic of Machine Learning and how it's improving everything from fraud prevention, direct marketing in retail and the customer experience in call centres to getting us to make more impulse purchases online and making holiday and business travel more enjoyable. It's with good reason we've given Machine Learning so much focus on our blog: it is a driving force in what the founder of the World Economic Forum - Klaus Schwab - is calling the Fourth Industrial Revolution. In this blog post we answer some frequently asked questions about Machine Learning, starting with what it is and how it relates to Artificial Intelligence.

Automation And Machine Learning: How Much Is Too Much?

At Principa we’ve become quite passionate about Artificial Intelligence and Machine Learning. Recently quite a bit has been published in the press about how automated machines should be allowed to get.  Most famously perhaps there have been the warnings from the likes of South African born Elon Musk and theoretical physicist Professor Stephen Hawking.

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