What is Agent X? Agent X is a call centre virtual assistant that not only guides and supports agents during calls, but motivates and inspires high performance via an engaging, dynamic and intuitive interface.

In an outbound sales environment, the agent needs to work through a long list of customers and the more information available to the agent on the customer, the better.

Our final roundup this year covers two of our main topics: customer acquisition and customer engagement. We’ve not covered these topics in depth this year, and so decided to combine these two to provide a roundup of the best of both.

What is MarketWise? MarketWise is an audience of online users within South Africa which can be segmented and arranged according to a brand or advertisers target market. Online ads can then be served to this audience as they browse the internet.