The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

Predictive Models To Empower Your Sales Call Centre Agents

In an outbound sales environment, the agent needs to work through a long list of customers and the more information available to the agent on the customer, the better.

Our 2018 Customer Acquisition And Engagement Blog Roundup

Our final roundup this year covers two of our main topics: customer acquisition and customer engagement. We’ve not covered these topics in depth this year, and so decided to combine these two to provide a roundup of the best of both.

Everything You Need To Know About MarketWise: Your FAQs Answered

What is MarketWise? MarketWise is an audience of online users within South Africa which can be segmented and arranged according to a brand or advertisers target market. Online ads can then be served to this audience as they browse the internet.

Working Wonders With MarketWise

A multinational luxury vehicle brand interested in promoting brand awareness through a display video banner were looking to increase action by improving campaign CTR at a lower CPC.

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