The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

Why Advertisers And Publishers Are Taking Notice Of Location Intelligence

Geo-location analytics, or location intelligence, is a powerful tool for marketers, developers and businesses in general. It’s defined as the analysis of IP address data to determine a user’s location, which gives a great deal of insight into the user, their behaviour and opportunities.

How Geo-Location Analytics Is Being Used In Marketing

Geo-location analytics is defined as the analysis of IP address data to determine a user’s location. With geo-location being the new buzzword in marketing, brands who ignore this powerful tool risk losing out on a valuable way of reaching new customers.

How Machine Learning Can Improve Direct Marketing Results

With direct marketing, you likely have a benchmark success rate from previous similar campaigns that you base your goals on, and you try to optimise it through various strategies, whether by trying to offer the best deals or by using behavioural tactics.

How to Use Data Analytics to Inform Your Acquisition Strategy

There are many benefits to using a data-driven approach to lead selection, including higher conversion rates and improved ROI. In this second blog of our mini-series on using advanced data analytics in your acquisition strategy, we’ll discuss the data that will form the basis of your approach.

A Data-Driven Approach to Lead Selection: The Why, What and How

Every marketer is faced with a common challenge: improving conversion rates of your marketing campaigns whilst optimising marketing spend. This sounds straightforward (or so every non-marketer thinks), but is actually much easier said than done, at least when using traditional approaches.

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