Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.
Our final roundup this year covers two of our main topics: customer acquisition and customer engagement. We’ve not covered these topics in depth this year, and so decided to combine these two to provide a roundup of the best of both.
What is MarketWise? MarketWise is an audience of online users within South Africa which can be segmented and arranged according to a brand or advertisers target market. Online ads can then be served to this audience as they browse the internet.
A multinational luxury vehicle brand interested in promoting brand awareness through a display video banner were looking to increase action by improving campaign CTR at a lower CPC.
Meet Vusi, a call centre agent, with call centre agent struggles. He needs to keep his customers engaged while he shifts between various systems to find the information he needs to meet his manager’s expectations of consistent, successful call outcomes.