The Data Analytics Blog

Our news and views relating to Data Analytics, Big Data, Machine Learning, and the world of Credit.

KDnuggets Awards Us Gold For Post On 4 Types Of Data Analytics

A while back we published what we thought was a very informative blog post on the 4 types of data analytics. Our friends at KDnuggets - the industry's leading knowledge portal on Data Analytics and Machine Learning - re-posted our piece on their site last week and - lo and behold - it became the most read and most shared post on their site that week - over 2,300 reads and 8,500 shares on social media in less than a week. So, in case you missed it the first time we published it, read our post on the 4 Types of Data Analytics and see what everyone is tweeting about.

Principa Speaks Loyalty To The Sunday Times

Luke Turnbull, Head of Customer and Lead Analytics at Principa, chats to South Africa's biggest Sunday news publication, the Sunday Times about the role consumer data plays in loyalty and reward programmes. According to Luke, harnessing customer data has become central to the success of loyalty and rewards programmes as customer data tells us who our customers are, how they behave, what motivates them, their needs and attitudes.

Principa CEO Speaks Artificial Intelligence With Brainstorm Magazine

Principa CEO Jaco Rossouw, speaks to ITWeb's Brainstorm Magazine, a publication aimed at the decision makers of the world, about the impact artificial intelligence will have on life as we know it, asking the pertinent question of whether machines can be taught how to reason.

Follow-Up Interview With John Robbie On Oscars Prediction Success

Shortly after the winners of the Oscars for Best Actor, Best Actress, Best Director and Best Picture were announced, John Robbie of Talk 702 spoke to Principa Data Scientist, Johan van Biljon,  for a follow-up interview to find out how accurate Principa's predictions had been. Using data analytics, Principa correctly predicted Leo would win an Oscar for Best Actor, Brie Larson would win for Best Actress, and Iñárritu to win for Best Director. 

John Robbie Talks Oscar Predictions With Principa

John Robbie from Talk Radio 702 speaks to Principa Data Scientist, John Van Biljoen, about Principa's predictions for the Oscars this weekend. Principa's predictions are based on data analytics from over 80 years worth of Oscar winning movies. 

Spanish Entertainment News Website Posts Principa's Oscar Predictions

Spanish entertainment news website, Super Cartelera, picked up on the hype created by Principa around our predictions for this years Oscar nominees stating this might be the year Leo finally gets his Oscar. Apart from mentioning the other three nominees for Best Actress, Best Picture and Best Director, Super Cartelera found our infographic: "Oscars loves a True Story" particularly interesting highlighting that half of the movies nominated for an Oscar this year is based on a true story.

Gareth Cliff Speaks Oscar Predictions With Principa

Data Scientist Tom Maydon speaks to CliffCentral host Gareth Cliff on how Principa used data analytics to predict the winners of the Oscars in the top four major categories.

We're On ITWeb: Data Scientists Predict The Winners Of The Oscars

Principa shares its predictions of who we think will win the 2016 Oscar Awards in the four major catergories with local technology news website ITweb. The data scientists at Principa have used data from hundreds of movies spanning back to 1935 to make these predictions.

Can Data Analytics Be Used To Predict Who Will Win An Oscar

Tech-savvy insight and analysis website Memeburn asks the question, can data analytics be used to predict who will win the Oscars and we believe we have the answer.

South African Data Analysts Pick Their Favourites To Win Oscars

Times Live takes a look at who we predicted to win the Oscars this year based on Oscar data analysed from the past 80 years.

How SA Data Scientists Predict DiCaprio Will Finally Bag His First Oscar

Read South African tech blog, HTXT.Africa, and their take on our Oscar predictions.

Principa, SAS And SAP Talk Data Analytics And Sports

Julian Diaz, Head of Marketing for Principa, joins SAP and SAS in speaking to ITWEB about how data analytics and Big Data are transforming the world of sports.

Principa Talks Data Analytics With Tech-Savvy Listeners

Tech-savvy news website Memeburn, interviews Principa for "The Tech Behind," a new podcast series that looks at the innovative ways in which tech is being used in our everyday lives. In this first podcast, Principa shares the methodology, data sources and principles used to predict the rugby and the challenges and lessons learned.

Principa Speaks To CNBC Africa About Our Rugby Predictions

Lead Data Scientist at Principa Johan van Bijoen speaks to CNBC Africa about our Rugby World Cup predictions for the South Africa vs New Zealand semi-final and gives some brief insight into how the data used to make the predictions are derived. Watch the interview here

Man, Machine Or Meowsers, Who Has The Right Prediction?

Listen to Gareth Cliff and Ben Karpinski of CliffCentral chatting to one of our data scientists looking at three possible ways of predicting the outcome of the Rugby World Cup Final: Man, Machine-Learning or Meowswers. Listen here 25 minutes into the clip.

Despite Defeat Prediction, Anything Is Possible

Despite our predictive analytics and machine learning predicting a loss for South Africa at this weekend’s Rugby World Cup semi-final against New Zealand, unpredictable variables such as missed penalties, wet weather, referee calls, and player strategy could result in an upset. This time, our team of data scientists hope our algorithms are wrong in their predictions. Read more here about how we came to these predictions.

John Robbie Of Talk 702 Chats With Us About Our RWC Predictions For The Semi-Finals

Here's a quick catch-up we had this morning with John Robbie of Talk 702 to provide his listeners with our machine learning predictions for this weekend's Rugby World Cup semi-finals matches between New Zealand and South Africa and between Australia and Argentina. Listen here to our predictions for the semi-finals.

Man Vs. Machine-Learning With Ben Karpinski Of CliffCentral

Here's a follow-up to Friday's chat with Ben Karpinski and Gareth Cliff from CliffCentral about our prediction for a win for the Springboks by 4 points. Our use of Machine Learning and Predictive Analytics to predict the win resulted in a prediction that was spot-on. However, Ben's overall predictions for all 4 matches this past weekend were more accurate with him having predicted a win by Argentina against Ireland and our algorithms predicting the opposite. #ManVMachine-Learning: Ben 1, Principa 1  Listen here to Ben's analysis and chat with us here. Fast forward to minute 43.

John Robbie Of Talk 702 Chats With Us About Our Spot-On Prediction Of Springbok Win

Here's a follow-up to Friday's chat with John Robbie about our prediction for a win for the Springboks by 4 points. Our use of Machine Learning and Predictive Analytics to predict the win resulted in a prediction that was spot-on. Listen here to John Robbie's response to our spot-on perfect prediction.

Our Perfect Prediction Of A Springbok Win

Coverage by South Africa's largest IT website about our use of machine learning and predictive analytics to calculate the spot-on prediction of a win by the Springboks by four points this past weekend against Wales. Read the article here.

John Robbie Of Talk 702 Chats Rugby Predictions With Us

Listen to John Robbie of Talk 702 chatting to one of our data scientists about our use of Machine Learning and Predictive Analytics to predict the results of the Rugby World Cup matches. Listen here.  

Gareth Cliff And Ben Karpinski Chat Rugby Predictions With Us

Listen to Gareth Cliff and Ben Karpinski of CliffCentral chatting to one of our data scientists about our use of Machine Learning and Predictive Analytics to predict the results of the Rugby World Cup matches. Listen here 11 minutes and 30 seconds into the clip.  

IT Community Cheer On Our Predictions

The South African IT community lock in on our use of predictive analytics and machine learning to predict the outcome of the Rugby World cup quarterfinals this weekend. Read more here.  

Bizcommunity Interviews Our CEO About Our Rugby Predictions

A great interview with South Africa's leading online community for Marketing, Loyalty and PR professionals. The interview is with our CEO and his take on our Rugby World Cup predictions using machine learning and predictive analytics. Some excellent questions posed by journalist Leigh Andrews! Read the full interview here

Our Predictions Heralded As "On The Mark" By Country's Oldest Paper

South Africa's oldest newspaper, The Herald, gets the insights on how our data scientists are using predictive analytics and machine learning to generate Rugby World Cup predictions that are "on the mark." Read the full article here.

Tech-Savvy Readers Exposed To Our Machine Learning Rugby Predictions

The readers of tech-savvy online publications today read about our ability to predict the results of the Rugby World cup matches with high accuracy using machine learning and predictive analytics. Read the full story here.

The Dispatch States Our Machine Learning Is Beating The Bookies

South Africa's The Daily Dispatch states that Principa's data scientists' use of machine learning and predictive analytics to predict the Rugby World Cup are giving the bookies a run for their money! Read the full article here.

The Daily Maverick Love Our Rugby Stats

We created some nice infographics with cool stats about the upcoming South Africa vs. Scotland match, and another one just for the Springboks. Great to see them getting picked up and cited by a publication we love to read: The Daily Maverick.   

We're In The Papers: "Geeks Moneyball The Hell Out Of Bookies"

Our predictions are getting national attention as our standing in sports prediction site, Superbru.com, have beat 99.5% of everyone else on SuperBru. Love the headline! Read the story online here in The Times Live

IT Community Hears About Our Prediction For A SA Victory Over Scotland

The South African IT community read about our use of machine learning and predictive analytics to predict a victory for South Africa over Scotland in this weekend's Rugby World Cup match between the two teams. Read more here.

South African Ex-pats Read All About Our Predictions

Online publication for globally minded South Africans, The South African, published our story of how we initially predicted the Japan vs. South Africa upset at the start of the Rugby World Cup. Read the full story here.

On The Radio With Gareth Cliff And Ben Karpinski

On Friday morning, 25 September, we spoke with South African radio personalities Gareth Cliff and Ben Karpinski (@followthebounce) on Internet radio station CliffCentral.com about the use of our algorithms and machine learning to predict the outcome of the rugby matches during the Rugby World Cup. 

Six Steps To Enhance Your Customer Loyalty Programmes

Coverage in Africa's largest publication for Marketing and PR professionals: BizCommunity. Lauren Barbour, Lead Consultant for Loyalty Analytics at Principa, shares her insights with delegates attending Principa and Forrester Research's CX / Loyalty joint-event on the use of data and predictive analytics by South Africa's leading brands to enhance their loyalty programmes. Read the full article here.

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