August 1, 2018 at 8:30 AM
A multinational luxury vehicle brand interested in promoting brand awareness through a display video banner were looking to increase action by improving campaign CTR at a lower CPC.
They turned to Principa and MarketWise.
Based on the target audience demographics of our client, we built a custom segment from our MarketWise audience.
Our client ran side-by-side campaigns using DoubleClick Bid Manager and a targeted MarketWise audience for 10 days. The campaigns were focused on brand awareness and measured on action: click through to the website.
And the results are in.
MarketWise outperformed DoubleClick Bid Manager audiences with a 156% improvement in Cost-per-Click and a 140% increase in click-through rate.
Are you looking for similar results for your business? Improve click through rates of your display campaigns and optimise ad spend with MarketWise.
Contact us for more information on MarketWise.